Google Ads Lead Form Webhook: Automate Your Lead Collection

What Is a Google Ads Lead Form Webhook?

A Google Ads Lead Form Webhook is a tool that allows advertisers to automatically receive lead data collected from their lead form extensions. Instead of downloading CSV files manually from your Google Ads account, the webhook sends each lead submission directly to a specified URL — usually a CRM, marketing automation platform, or a custom endpoint.

This is the most efficient way to automate lead follow-up and ensure no lead goes unnoticed.

Why Use a Webhook for Google Ads Lead Forms?

By default, Google Ads lead forms store your leads within the platform, requiring manual download. This method is:

  • ❌ Time-consuming
  • ❌ Prone to human error
  • ❌ Not real-time
  • ❌ Limited to 30 days of data retention

Using a webhook provides:

  • ✅ Real-time lead delivery to your backend systems
  • ✅ Instant follow-up capabilities
  • ✅ No need to log in daily to Google Ads
  • ✅ Better team coordination and lead tracking

How Does a Google Ads Lead Form Webhook Work?

When someone submits your lead form, Google sends an HTTPS POST request with the lead details to your webhook URL. You can then parse the data and forward it to your:

  • CRM (e.g., HubSpot, Salesforce)
  • Email marketing tools (e.g., Mailchimp, ActiveCampaign)
  • Slack or internal tools
  • Custom databases or dashboards

Each POST request includes a Google-generated key and encoded lead data.

Setting Up a Webhook in Google Ads

  1. Prepare your webhook endpoint
    • You’ll need a server or third-party service that can receive HTTPS POST requests.
    • Make sure your endpoint can handle authentication and parse the request payload.
  2. Generate a webhook URL and a key
    • This includes the webhook URL and a key for verification (required by Google).
  3. Go to Google Ads
    • Navigate to your lead form extension and select Webhook integration.
  4. Enter your webhook URL and key
    • Google will test the URL to confirm it’s valid.
  5. Test the integration
    • Use Google’s test lead feature to ensure everything works.

Webhook Format (Technical Overview)

When a lead is submitted, Google sends:

  • URL: Your webhook endpoint
  • Method: POST
  • Headers: Includes the Authorization key you provided
  • Body: JSON object containing the lead data (form fields, GCLID, timestamp, etc.)

Example of a lead payload:

jsonCopierModifier{
  "lead": {
    "leadId": "abc123",
    "fieldData": [
      {
        "name": "FULL_NAME",
        "values": ["John Doe"]
      },
      {
        "name": "EMAIL",
        "values": ["john@example.com"]
      }
    ]
  }
}

No Developer? No Problem — Use PushMyLead

Setting up a webhook requires technical knowledge, server access, and security handling. If you don’t have a dev team or prefer a plug-and-play solution, PushMyLead offers:

  • ✅ A ready-made webhook URL
  • ✅ No code setup
  • ✅ Instant email delivery of each lead
  • ✅ Optional forwarding to your tools or CRM
  • ✅ A secure, GDPR-compliant platform

With PushMyLead, you can connect your Google Ads Lead Forms in minutes and start receiving leads where you need them — no coding required.

Conclusion

A Google Ads Lead Form Webhook is essential for advertisers who want to act fast, stay organized, and streamline lead handling. Whether you’re a marketing agency, local business, or enterprise brand — automation is the key to maximizing ROI.

If you’re not ready to handle the technical side yourself, solutions like PushMyLead give you all the benefits of webhooks — with none of the complexity.

👉 Learn more or set up your integration at www.pushmylead.com