What Is the Google Ads Lead Form Download?
When you run lead form extensions in your Google Ads campaigns, user submissions (leads) are stored in your Google Ads account. To access them, you need to perform a manual lead form download — which means exporting them as a CSV file from the Google Ads interface.
This is the default method provided by Google to retrieve contact details submitted by potential customers through your ad forms.
There are two ways to access your leads:
- Google Ads download: You log in and manually export a CSV file from your account.
- PushMyLead automation: Your leads are sent instantly to your email inbox with no manual work.
How to Download Leads from Google Ads Lead Forms
Here’s a step-by-step guide to perform a Google Ads Lead Form Download:
- Log in to Google Ads
Go to https://ads.google.com and access your account. - Navigate to Ads & Extensions
Click on the left-hand menu and go to “Ads & Extensions”, then choose “Extensions.” - Find Your Lead Form Extension
Look for the campaign or ad group that contains the lead form extension. - Click “Download Leads”
Next to your lead form extension, you’ll see a “Download leads” link. Click it. - Choose Format
You can choose between:- CSV for Excel (recommended for most users)
- CSV (comma-separated values)
- Save the File
Save the file to your computer and open it in Excel, Google Sheets, or your preferred tool.
Important Limitations of the Download Method
While downloading leads manually works, it has some major limitations:
- ❌ Manual process: You need to remember to log in and download leads regularly.
- ⏳ Leads expire after 30 days: If you forget, they’re permanently lost.
- 🚫 No real-time notifications: You won’t know immediately when someone submits a form.
- 🔁 No automation: You can’t connect your lead form to your CRM or email marketing tool without a webhook.
Alternative to Manual Downloads: Use PushMyLead
If you want to avoid manual lead downloads and never miss a lead, PushMyLead is the solution.
With PushMyLead:
- ✅ Leads are sent instantly to your email inbox
- ✅ No login to Google Ads is required
- ✅ You get real-time alerts when someone fills out your form
- ✅ Optionally forward leads to your CRM, Slack, or Google Sheets
PushMyLead replaces the need to download CSVs manually and helps you respond to leads faster, which can dramatically improve your conversion rate.
Summary
| Method | Manual Download | PushMyLead |
|---|---|---|
| Requires login to Google Ads | ✅ | ❌ |
| Real-time lead delivery | ❌ | ✅ |
| Lead expiration after 30 days | ✅ | ❌ (stored securely) |
| Setup required | ❌ | Minimal (no code) |
Conclusion
The Google Ads Lead Form Download process is simple but not scalable for serious advertisers. If you’re running lead generation campaigns and want to maximize speed and efficiency, manual downloads aren’t enough.
Switch to PushMyLead and start receiving leads in real-time — without ever logging in to Google Ads.
👉 Learn more or set up your integration in minutes at www.pushmylead.com