What Is a Google Ads Lead Form?
A Google Ads lead form is a built-in form extension that allows potential customers to submit their contact information directly within your ad — without ever leaving the search results page or YouTube video.
This feature is especially powerful for lead generation because it minimizes friction: users can express interest in your service, request a quote, or sign up — all in just a few taps.
Google Ads lead forms are available on:
- Search campaigns
- YouTube campaigns
- Display campaigns
- Discovery campaigns
When to Use a Lead Form Extension
Google Ads lead forms work best for:
- Mobile-first audiences
- Local services (plumbers, lawyers, dentists)
- Real estate and financial services
- SaaS product demos or trials
- Educational program inquiries
- Automotive test drives or financing requests
Google Ads Lead Form Example (Search Campaign)
Let’s walk through a realistic example of a Google lead form for a real estate agency.
Scenario: A real estate company promoting “Luxury Apartments for Sale in Miami”
Ad Copy
Headline: Schedule a Viewing – New Miami Luxury Condos
Description: Explore modern 2-3 bedroom units starting at $450K. Ocean views, smart home features.
Call-to-Action: Schedule a Tour
Lead Form Trigger
When the user clicks on the ad, instead of being taken to a website, the lead form opens instantly.
Lead Form Fields
| Field | Example Input |
|---|---|
| Full Name | Jane Doe |
| Email Address | jane.doe@email.com |
| Phone Number | (Optional) 305-555-9876 |
| Preferred Time | Morning / Afternoon |
Privacy Policy
A link to the real estate agency’s privacy policy is required to stay compliant with Google’s data collection standards.
Submission Message
“Thanks, Jane! We’ve received your request. Our agent will contact you shortly to confirm your visit.”
Visual Example: Lead Form Layout
Here’s how the structure generally looks:
🏠 Schedule Your Visit – Miami Luxury Condos
Explore beachfront properties with smart living features.
[ Full Name: ]
[ Email: ]
Phone: _
[ Preferred Time: Morning / Afternoon ]
[ Submit Button ]
🔒 Your information is protected. View our Privacy Policy.
Tips for Crafting an Effective Lead Form
To increase your submission rate, make your form:
- Short & Simple: Don’t overwhelm users with too many fields.
- Action-Oriented: Use verbs like “Book,” “Download,” “Get Quote.”
- Value-Driven: Explain what the user gets — and why it’s worth filling out the form.
- Trustworthy: Include privacy disclaimers, secure icons, or client logos to build confidence.
Other Google Ads Lead Form Examples by Industry
| Industry | CTA Example | Form Purpose |
|---|---|---|
| Legal Services | “Free Legal Consultation” | Collect client contact + case details |
| Auto Dealership | “Book a Test Drive” | Collect vehicle interest + contact |
| Education | “Request Info” | Collect leads for program enrollment |
| SaaS | “Start Free Trial” | Capture business name + email |
| Fitness Centers | “Claim 1-Week Pass” | Gather name + preferred location |
Where Do the Leads Go?
After a user submits a lead form, the data is stored inside your Google Ads account. You can download it manually (CSV file), or automate delivery via a webhook integration or tools like PushMyLead (if you want real-time delivery to your inbox or CRM).
Google Ads lead forms are a high-converting, low-friction way to capture interest from users directly within your ads. Whether you’re in real estate, education, or automotive sales, understanding what a successful Google Ads lead form example looks like is the first step to crafting your own.
Ready to try it? Log in to your Google Ads account, create a lead form extension, and start capturing qualified leads — directly from your ads.