Google Ads Lead Form Extension: Collect Leads Directly from Search Ads
What Is the Google Ads Lead Form Extension?
The Google Ads Lead Form Extension is a powerful feature that allows advertisers to capture leads directly from search ads — without requiring users to visit a landing page.
When users click on your ad, a form appears where they can submit their contact details, such as name, email, phone number, or other custom fields. It’s a fast and mobile-friendly way to generate leads directly from the search results.
This extension is particularly effective for industries where conversion speed is critical, such as real estate, education, finance, and local services.
How to Set It Up
To add a lead form extension to your Google Ads campaign:
- Log in to your Google Ads account.
- Navigate to your campaign or ad group where you want to attach the form.
- Click on Ads & Extensions > Extensions.
- Choose Lead form extension from the list.
- Fill in the required information:
- Headline and Description
- Form fields (e.g., name, email, phone)
- Call-to-action (e.g., Get Quote, Sign Up)
- Create a submission message (what users see after submitting the form).
- Set up your privacy policy URL (mandatory).
- Optionally, connect to a webhook to receive leads automatically.
- Save and publish your extension.
The Challenge: Accessing Your Leads
Once your form starts collecting responses, there’s a critical limitation:
You must log in to your Google Ads account and manually download leads as a CSV file.
This manual process can be time-consuming, inefficient, and risky — especially if leads are time-sensitive. Delays in response can cost you conversions.
Moreover, Google only stores leads for 30 days, meaning if you forget to download them regularly, they’re gone forever.
The Solution: PushMyLead
PushMyLead solves this problem by automating lead delivery. Instead of checking your Google Ads dashboard daily:
- ✅ Leads are instantly sent to your email inbox.
- ✅ You receive notifications in real-time.
- ✅ You can forward leads to your CRM or sales team instantly.
- ✅ No technical setup or coding is required — it works even if you don’t use webhooks.
With PushMyLead, your sales team can follow up within minutes, improving your response rate and conversion rate.
Summary
| Feature | Google Ads Lead Form Extension |
|---|---|
| Collects leads from ads | ✅ |
| Mobile-optimized | ✅ |
| Manual lead download | ❌ |
| Automatic lead forwarding | ❌ |
| Works with PushMyLead | ✅ |
| Real-time lead notifications | ✅ (with PushMyLead) |
Start Capturing and Using Your Leads Effectively
Don’t let valuable leads slip through the cracks.
Set up your Lead Form Extension in Google Ads, and let PushMyLead ensure those leads land straight in your inbox — ready to convert.